Thursday, May 28, 2009

 

How To Prosper With Business Opportunity Classified Ads

The business opportunity section in any classified ads section are usually read by lots of people and they are an excellent opportunity for somebody to promote a genuine business opportunity and make some serious cash from it.

A business opportunity can be a multilevel marketing venture you are working on where you need to introduce referrals for your down line as well as sell product. It could also be an online affiliate program that you have joined and are promoting. Both can actually be promoted very effectively using business opportunity classified ads.

You should always remember that the many folks who eagerly read business opportunity classified ads are looking for genuine opportunities to earn more money or an escape route from their boring and frustrating current day job. So as an advertiser it is important that you look at what you are offering through their eyes. Start by asking yourself what they are really looking for. Usually something like a high reliable income. So how close can your offer come to genuinely meeting their needs?

Once you take this kind of approach with your business opportunity classified ads, you will be shocked and pleasantly surprised at how successful they will be in helping you generate valuable leads and prospects for your business.

Do not make the mistake of trying to sell directly through your classified ads. Instead, write your business opportunity classified ads so that prospects seek more information. This can either be in the form of a free special report you will have prepared for them to be mailed back to them. Or an email special report that allows you to collect email addresses of your prospects.

How classified ads can revolutionize your business

Classified ads have historically played a key role in prospering and lifting up small businesses and even home based businesses working on a very limited advertising and promotional budget.

The tricky part is getting to know how best to use classified ads in marketing a business and selling products so that one gets the very best results possible.

The first thing you will need to understand is that business classified ads are best suited to generating leads and building up a data base of your prospects. Those who try to sell directly through a classified ad are usually making a big mistake and limiting and curtailing the volume of responses that they would have otherwise gotten.

Once you have understood this fundamental business classified ads secret, you will understand why it is so important to create a valuable free product that is highly desirable to your target market. This is what you will use to get as many leads as you possibly can through your classified ads. Smart entrepreneurs have used free software very effectively to collect a huge list of opt-in email addresses. Usually the software is especially relevant to the relevant prospects or the particular industry that is being targeted.

Free valuable reports are more commonly used. Again it will usually be a report that the target market will tend to find very relevant to their interests. This is important because you want to attract people who fit your customer profile precisely.

The idea is then to be in constant touch with your customer client base and as you grow more familiar with them, you will be able to convert many of them into paying customers. That is precisely how smart entrepreneurs use classified ads to revolutionize their businesses.

About the Author

Carael Knight is a very aggressive internet marketing expert.
MajorEnterprise is an Independent Internet Marketing And Advertising Company That Specializes In Boosting Website Sales.

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Sunday, May 24, 2009

 

The Three Steps to Recession-Proofing Your Business

I must admit that I don't watch the news often enough. It frustrates me and depresses me, all at the same time. But, I do walk by a television that is showing a news program often enough to see the constant predictions by the Chicken Littles of the world. They are all too ready to offer up the "news" that "the sky is falling."

Now, before you run off and start actually believing that - especially in the context of your business - just stop, take a deep breath and relax. Money is moving just as fast as it ever has, you just need to be conscious of the fact that it may be moving differently than it was in the real estate boom of yesterday.

Below, you'll find three easy steps that will help you recession-proof your business:
1. Become the "Celebrity Expert" in your Business Niche
In any economy, especially in an economy where the buyers in your market have been trained to spend carefully, you have to compete for every last dollar that is being spent. Your buyers are likely distracted by their own issues that they are dealing with, so the last thing that you want is to lose a prospect or, worse yet, an existing customer due to factor you can control.

If you have taken the time to show that YOU, not the product or service that you offer, are the Celebrity Expert, the Guru, the Go-To provider in the marketplace, you will have a much better chance of staying busy - while your competitors are floundering. The reason for this is that many business strategies change during market shifts, and if your buyers remember your previous strategies and offerings better than they remember your ability to make great decisions and guide them in the right direction, then you can expect to sit around waiting for the telephone to ring until the market changes.

If, on the other hand, you have taken the time to display your expertise, and have promoted yourself rather than your "latest and greatest" product and service offering, your audience will always come to you, their trusted source, when they must get results. They would rather rely on a trusted advisor than on a product or service. People buy people; NEVER forget this - especially in a shifting market.

2. Ramp Up Your Marketing Efforts
In a changing market where assumptions and projections are no longer identical to what they were in previous periods, the first thing many businesses do is assume an overly-conservative marketing strategy. The first thing many a CFO says is "let's slow down our marketing efforts." BIG MISTAKE.

This could appear to be a lesson in contrarian-marketing, and while that does often work, this goes deeper than that. We're not just trying to say "Yes" when those around us are saying "No," but the same outcome ensues.

In a changing marketplace you actually have to market more consistently and creatively to get consumers to spend their dollars on your products and services. They are adopting a more fiscally conservative policy all around based on what they are seeing and hearing; so they have to be smacked in the face with your marketing message even more than usual in order to finally make the decision that what you are offering makes sense for them. If you slow down your marketing efforts, the final "sign" your buyer is looking for before they cross the line and buy may never come. As they say, "when the student is ready, the teacher will appear." If you don't appear when the student is ready, you'll miss out on the chance to make the sale and bring in the revenues you deserve.

3. Be Agile
We often get caught up in offering the products and services that we want to offer, rather than looking for the missing ingredients in our buyer's lives. It's an easy trap to fall into, particularly if you've been doing what you've been doing for a prolonged period of time.

If you get stuck offering your products and services exactly as you have in the past, you may miss a great opportunity to fill a void. If there is a shift in market conditions and your profitability level drops, and you continue to offer your products and services the same way you were pre-shift, then you are turning a blind eye to the fact that your marketplace is no longer seeking (or willing to pay for) the solution of yesterday.

Oftentimes it only takes a slight tweak of your message to ease the pain your prospects are feeling, but you do have to take a moment to stop and realize that your "ointment" may no longer be packaged in a way that attracts customers, and that re-packaging could be the key to renewed profitability.

I know that the overwhelming message in the news is that "the sky is falling," but if you'll take the time to follow these three simple steps, I assure you that even while your prospects and clients are trying to avoid the impending doom, they'll come to your bunker to avoid getting knocked down.

About the Author

WANT TO REPUBLISH THIS ARTICLE? You can, as long as you include this blurb with it: JW Dicks & Nick Nanton, TheBusinessGrowthLawyers.com, publish the Business Growth ezine covering topics that every business needs to know. Get more FREE business growth tips at http://www.TheBusinessGrowthLawyers.com

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