Business On Moon

When I say business owners I mean established mainstream companies that employ from 5-500 people.Companies up and down Main Street in every country where you could be reading this message.Real people manufacturing, selling, and distributing real products and services.These companies account for virtually 100% of job growth now and will do so in the future.

These companies are privately held and/or family owned - the money being spent or invested by them is their own money so they are sensitive to the principles of ROI.And they are always on the lookout for people who understand them and who can help them understand the elements of doing business in the 21st Century - by that I mean, online.

They tell me they want to increase their market share in their traditional marketing area.While they may be doing just fine doing business where they've always done it - you can be sure they are not getting all the business that is out there.Sometimes they know this and know why - but they don't know how to change it.Often they are driving right past profitable accounts without realizing it.Maybe you can help them see their picture more clearly.

They want to extend their marketing area by 50-100 miles in every direction.I am not making the 50-100 mile radius up.Within 50 miles they can deliver what the sell, service it, and go there take care of business and come back all in one day.Beyond that there are additional fixed costs to consider.Within 100 miles they can connect with an entire new population of prospects.While they are not "from there" they are close enough to do business with and they are a fresh face on the scene.

They tell me they want to increase their "share of customer" meaning that they want to be the sole source provider of products and/or services in their category that their clients and customers use.Why not strive to get all their business - make each customer a Key Account and the profit per will soar.They also want to make online sales and service a default part of the company - so at least some elements of their organization are in gear and running 24/7/365.

They want to grow their bottom line with easier automated customer acquisition, increased productivity, reduced costs, and a higher sales volume.Along with automation there are complimentary products and services they can offer without increasing their fixed overhead.

And they recognize that customer loyally is vital to a healthy bottom line.It depends on the industry but I have read studies that illustrate that existing loyal customers are five times more profitable than banging away to keep getting new ones.

So how can you help them?Can you help them source complimentary products?Can you teach them how to use Internet marketing strategies, marketing that was previously for 100% online businesses and integrate it into their offline business?Can your strategies help them leverage their existing accounts with the web 2.0 strategies that are second nature to you - and that will mesmerize them, to grow the profitability of the customers they already have?

By now I hope you are thinking about the implications of what you've just read and I also hope you will take a few seconds and post your comments for the rest of us.By sharing your experiences and insights here you will be adding to the richness of the conversation.

About the Author

Just like you, Wayne Messick is concerned about strategies for success in these challenging times.

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There is any number of reasons for a business to have a mascot in this day and age.Even if a company doesn't do television advertising or a whole lot of public appearances, a mascot could be the one thing that sets them apart from the competition and thereby increases the potential for creating new sources of revenue by bringing in new customers.

Why Go Custom

Some companies choose the same old tired, ordinary, run of the mill representations that have already been done to death, and then they wonder why the additional investment of adding a mascot into their forms of advertising doesn't pay very many dividends.

What they are failing to realize, is that using the same exact type of mascot that every other business in their industries uses won't set their business apart at all.So by choosing the same type of mascot that everyone else has chosen, you run the risk of not getting noticed at all or, worse yet, having your business getting confused with one of your competitors.

To attract both the most and the right kind of attention you need a cleverly thought out and completely original mascot to represent your company - something that offers a perfect illustration of the product or service that you provide, but that has never been done before.

How to go about it

You don't need to be a professional artist or design major to put the perfect plan of attack for developing your mascot together, but you will need to have a very clear idea of what you are looking for and you'll need to be able to clearly express your vision to someone that can put it together.

You'll need to know "what" your mascot is; is it an animal, vegetable, mineral or some strange combination of the three.You'll have to know what size, shape and color he or she will be, as well as how you are going to connect the new creation to the particular product or service that your company provides.

Remember that once you have your cleverly developed and completely original custom mascot in a position of representing your company to the public, that your business will be permanently associated with the created character, so this is certainly not a decision that should be entered into too lightly.Quite the contrary, in fact, - a great deal of thought, planning and preparation should go into the development of your custom mascot.

Developing and implementing a custom mascot into your company's advertising campaign could very well pay dividends far beyond the work and monetary investment that it took to create it.

With potentially hundreds and hundreds of businesses out there competing for the exact same customers, a mascot painted brilliantly on the side of your building, emblazoned across a twenty foot billboard, or jumping from the pages of the phone book could very well be the reason that your company gets picked over a competitors.

Companies spend millions and millions of dollars a year on advertising campaigns that may or may not work to get them noticed, but the creation of your custom mascot would be a one time investment that could pay dividends for as long as your company's doors are open.It could get your company noticed by new customers, and if you've got the quality service to go along with it, a good custom mascot will make it easier for your company to get recognized and remembered.

When considering how many potential customers are out there and how much your competitors are paying for nearly futile types of advertising - it should seem like the creation of a custom mascot could be the greatest investment that your company could make.

About the Author

Custom mascot designer creates custom mascots, costumes or characters.

Find out how mascots are made at Loonie Times Mascots.

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Labels: absolute marketing, business opinion, law practice finance, marketing strategy, patient finance, wholesale depot

It is being hailed as an American trend that has taken off in the UK, much to the dismay of many.Compensation claims are being made for all types for reasons by all types of people.Is this unreasonable and why do people claim it if its not purely for financial gain?

Well, much depends on the extent of what has happened, the hardship it has caused and whether or not someone else is at fault.Many claim that the compensation culture has gone too far because claims are being made for trivial reasons where people need to take responsibility for their own actions but, instead, prefer to do things mindlessly and then make a compensation claim if something goes wrong.

There are occasions where people simply do not apply common sense and this leads to all manner of problems that they then try to make compensation claims for.This has led to all products being sold with idiot proof instructions on how they should be used.This covers the manufacturer against any future claims.

However, there are many more serious issues at stake and ones which nothing short of a decent compensation payout would cover.We may think the advert of the woman slipping on spilt water is silly but if that were you, if someone had spilt the water and not bothered to clean up, if you had slipped on it and injured yourself, who would pay your utility bills or your food bills or your mortgage whilst you were off work for months, recovering?

These are the questions that bring many people to the decision to make a compensation claim.Accidents and injuries cause people to need time off work and not everyone is covered by insurance that allows them to do this, whilst still being able to maintain a home and family.

There are, of course, many occasions where human error brings a person to claim compensation.For example, in a hospital, where we put our lives in the hands of the doctors, there really is no room for mistakes.Yet, for whatever reason, it still happens.A woman in hospital died after being given penicillin by doctors even though her medical notes clearly stated she was allergic to it.

Because this was an obvious error by the administering doctor, the family are entitled to claim compensation.This is less about the money and more about apportioning blame.This is often a sticking point for families in the course of their grieving.If you know someone's mistake has caused the loss of a loved one then of course you want them to answer for it and also to provide answers as to why it happened.

Everybody knows that mistakes are made, that accidents happen, yet hospitals, particularly in the Western world, should be far enough advanced these days so as to ensure that medication and procedures are checked time and time again to avoid this sort of tragedy.It is too late for the woman and her family but if the hospital is made to answer for the actions of the doctor then maybe the action will make them more astute in the future and prevent a further occurrence.

Until a different method can be found, compensation claims will continue to be made so that answers can be provided and people can get by whilst sick or injured through somebody else's negligence or lack of thought.

About the Author

Shaun Parker is a leading financial expert with many years of experience in the compensation industry.

Find out more about compensation claims at http://www.stewartslaw.com

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Labels: absolute marketing, discount, greeting cards affiliate, wholesale furniture, wholesale store

Generally a wholesale distributor that offers eBay and e-commerce customers with discounted prices for a seller to profit is passing through an in-demand rush of online orders as many people want to save more and more.Today it is even normal to see regular customers buying directly from distributors and wholesalers themselves in popular auction sites like eBay.With changing pricing structures that most merchandise is subject to due to the economic shift buyers are asking for a wholesale list just to save.It is normal behavior when economic shifts happen.

An updated wholesale distributors list should have at least a telephone contact, an address to send mail, phone support or at the very list, a telephone.Running a local business with middleman prices mean that anyone across the block can challenge, compete with your business and even take away customers.That is why today a wholesale list with excellent suppliers, distributors and wholesalers that provide discounts for an internet marketer profit potential is essential.

Not finding a great potential list of wholesale distributors means that anyone arriving should be able to take away half of your profits since customers will already have distractions in choosing a product between two or more competing parties.If you ask me, that is unacceptable.Therefore, you either have to provide the best price or the best service once a visitor sees your offer.Seems like marketing 101 but many fail in this area.

One aspect of wholesale through the internet is the fact that the meeting of wholesale distributor and supplier with their prospective clientele is made rather difficult with the growing numbers of business websites that caters to nearly every thing that can be bought and sold with a wholesale list.Added to this is the proliferation of fly by night operators whose only concern is to steal your money without giving you much information in order for many of them survive online.

For individuals and companies selling contact sources for wholesalers and suppliers, they need to have an updated list of distributors, proof of their expertise and enough reasons why of why should you should buy from them.This information should deal on the following important points.

The name of the source and the goods that they carry: Wholesalers, distributors and suppliers need to have valid business names and addresses.This information should be the first line of information together with the goods that they carry.

Contact Information and Person to be contacted: This is the second line of information that they need to furnish the buyer of contact sources.Once the buyer needs the goods that the company offers, the second logical response should be for immediate source contact.
Likewise, the name of the person and position who will be contacted by the buyer should be indicated so as to facilitate speedy arrangement of business transaction between the buyer of the contact source and the supplier.

Information of legitimate wholesalers, distributors and suppliers would usually be handled by people or companies through websites and link ads that they carry for the targeted consumers.To be effective subject link advertisement of wholesaler, distributor and supplier contact source ads should be placed on highly rated and visited websites or blogs for maximum exposure to the public.

The sites that these contact source information ads are displayed on should be related to the same kind of niche so as to make sure that subject ads of wholesale distributor would be viewed by prospective clients who are in need of wholesale distributor list.

About the Author

Finding Wholesale Distributors is one of the business components Joaquin serves as reference source, e-commerce coach and certified author.

His focus today is assisting people receive extra income through the acquirement of an in-demand Wholesale List

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Labels: finance lawsuit costs, generating revenue, investor, wholesale firm

Order processing is a key element of Order fulfillment.Order processing operations or facilities are commonly called distribution centers.Order processing is the term generally used to describe the process or the work flow associated with the picking, packing and delivery of the packed item(s) to a shipping carrier.The specific order fulfillment process or the operational procedures of distribution centers are determined by many factors.Each distribution center has its own unique requirements or priorities.

Order fulfillment (in BE also: order fulfillment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer.Sometimes Order fulfillment is used to describe the more narrow act of distribution or the logistics function, however, in the broader sense it refers to the way how firms respond to customer orders.

The first research towards defining order fulfillment strategies was published by Mather (1988) and his discussion of the P:D ratio, whereby P is defined as the production lead-time, i.e.how long it takes to manufacture a product, and D is the demand lead-time,how long customers are willing to wait for the order to be completed.

The order fulfillment strategy also determines the de-coupling point in the supply chain (Olhager, 2003), which describes the point in the system where the push (or forecast-driven) and pull (or demand driven see Demand chain management) elements of the supply chain meet.The decoupling point always is an inventory buffer that is needed to cater for the discrepancy between the sales forecast and the actual demand (i.e.the forecast error).

It has become increasing necessary to move the de-coupling point in the supply chain to minimize the dependence on forecast and to maximize the reactionary or demand-driven supply chain elements.A distribution center for a set of products is a warehouse or other specialized building, often with refrigeration or air conditioning, which is stocked with products (goods) to be re-distributed to retailers, wholesalers or directly to consumers.

A distribution center is a principle part, the order processing element, of the entire order fulfillment process.Distribution centers are usually thought of as being demand driven.A Distribution center can also be called a warehouse, a DC, a fulfillment center, a cross-dock facility, a bulk break center, and a package handling center.

This list is only a small sample of factors that influence the choice of a distribution centers operational procedures.Because each factor has varying importance in each organization the net effect is that each organization has unique processing requirements.The effect of Globalization has immense impacts on much of the order fulfillment but its impact is felt most in transportation and distribution.

The name by which the distribution center is known is commonly based on the purpose of the operation.For example a retail distribution center normally distributes goods to retail stores, a order fulfillment center commonly distributes goods directly to consumers, a cross-dock facility stores little or no product but distributes goods to other destinations, Another way to look at a distribution center is to see it as a production or manufacturing operation.Goods arrive in bulk, they are stored until needed, retrieved and assembled into shipments.The efficient processing of a distribution center can greatly impact the final price of product as it is delivered to the end user.

Efficient processing not only directly impacts the cost of goods through reduced labor it indirectly impacts the cost of goods through reduced inventory.Inventory represents an investment with its associated investment interest or inventory carrying cost.Reducing the processing time of order processing can directly reduce the amount of inventory necessary to be stocked in the operation.See the related Wikipedia article on Demand chain management.
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The rising trend is to make money online nowadays, and people who work online want the results to show fast.Affiliate marketing is probably the easiest way to make good money online.In affiliate marketing, you don't need to know much about product creation or website building.All you have to do is to advertise the product effectively.

Some people have tremendous difficulty making money through affiliate marketing.Only around five percent of the total numbers of people who work in it are able to take home a decent amount.This five percent is making ninety five percent of the cash, and they own most of the business.

What is the secret to the success of these few people?If you want to find the answer, you have to swap places with visitors.When you stop to think, if you want to publicize your raw affiliate links, visitors can see your affiliate websites, which are sales pages, directly.It is unlikely that you will buy something from the net the first time you visit a certain website.This is where successful affiliates differ from the less winning ones.

What you need to comprehend is that most people look for details online.They do not surf the net as buyers.Most people want information related to solving their problems, and this is where you come in.You fit in as the Good Samaritan who makes the content available that will solve customers' problems.For instance, if you work in internet marketing, you should be ready to dish out tips on how to achieve success in this field and how one can make tons of money online.

You first have to win the faith of people who visit your website.If you gain that, you can build a relationship with your customers.Once they are open to ideas from you, you can start popularizing your affiliate products among them.Make a note of their problems first, only then should you talk about how your affiliate products will come in handy for them.

This is the proper way to go about affiliate marketing, and this is one of the simplest ways to generate some income from the net.If you do not follow these steps, and promote your affiliate products straightaway, your chances of success will be diminished.People will in all likelihood not buy from you because that helpful mindset will not have been created.As they say, it is wise to give before you receive.

When one of your products has been completely accepted by the market, you can let it alone and concentrate on the second product.The larger the number of products you can successfully promote, the more money you can rake in.It is also advisable to rely on more than one product for your entire income.

Do not aim too high, though.Do not work on more products than you can handle comfortably at the same time.You can work with three or four products at a time to make sure you have a substantial income.As you gather experience and do some research, you can tell which products are working best for you, and you can direct your energies to endorsing that product.This will add to your income.

You will also be able to figure out which marketing techniques work well for you.It does take time to establish your-self as an affiliate marketer, but the prospect of rewards are terrific.

About the Author

Chris Simpson is dedicated to helping people find honest and legitimate work from home and home based business opportunities.

Find legitimate work at home jobs and many other great opportunities today at: www.HomeNetPro.com

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Labels: affiliate marketing, sam's wholesale, top affiliate programs, wholesale merchandising, wholesale merchant, wholesale trader