Saturday, December 27, 2008
What Do Business Owners Want Internet Marketers To Do For Them?
When I say business owners I mean established mainstream companies that employ from 5-500 people.Companies up and down Main Street in every country where you could be reading this message.Real people manufacturing, selling, and distributing real products and services.These companies account for virtually 100% of job growth now and will do so in the future.
These companies are privately held and/or family owned - the money being spent or invested by them is their own money so they are sensitive to the principles of ROI.And they are always on the lookout for people who understand them and who can help them understand the elements of doing business in the 21st Century - by that I mean, online.
They tell me they want to increase their market share in their traditional marketing area.While they may be doing just fine doing business where they've always done it - you can be sure they are not getting all the business that is out there.Sometimes they know this and know why - but they don't know how to change it.Often they are driving right past profitable accounts without realizing it.Maybe you can help them see their picture more clearly.
They want to extend their marketing area by 50-100 miles in every direction.I am not making the 50-100 mile radius up.Within 50 miles they can deliver what the sell, service it, and go there take care of business and come back all in one day.Beyond that there are additional fixed costs to consider.Within 100 miles they can connect with an entire new population of prospects.While they are not "from there" they are close enough to do business with and they are a fresh face on the scene.
They tell me they want to increase their "share of customer" meaning that they want to be the sole source provider of products and/or services in their category that their clients and customers use.Why not strive to get all their business - make each customer a Key Account and the profit per will soar.They also want to make online sales and service a default part of the company - so at least some elements of their organization are in gear and running 24/7/365.
They want to grow their bottom line with easier automated customer acquisition, increased productivity, reduced costs, and a higher sales volume.Along with automation there are complimentary products and services they can offer without increasing their fixed overhead.
And they recognize that customer loyally is vital to a healthy bottom line.It depends on the industry but I have read studies that illustrate that existing loyal customers are five times more profitable than banging away to keep getting new ones.
So how can you help them?Can you help them source complimentary products?Can you teach them how to use Internet marketing strategies, marketing that was previously for 100% online businesses and integrate it into their offline business?Can your strategies help them leverage their existing accounts with the web 2.0 strategies that are second nature to you - and that will mesmerize them, to grow the profitability of the customers they already have?
By now I hope you are thinking about the implications of what you've just read and I also hope you will take a few seconds and post your comments for the rest of us.By sharing your experiences and insights here you will be adding to the richness of the conversation.
About the Author
Just like you, Wayne Messick is concerned about strategies for success in these challenging times.
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Thursday, August 28, 2008
Free Money Making: A Myth or a Reality
For so long we dreamed that there would be some sort of a money plant and we could just pick out the green as if we were picking fruits. It was possible in cartoons, TV shows and movies but never in real life.
There are ads claiming that by just viewing their advertisements, you will get money.
Just by visiting their websites that are supported by advertisers, cash will flow in. Some give you cash for checking out their advertisements. Whereas others give you cash for putting their ads on your site.
Either way, the multi-level marketing method that has been rampant and popular in todays technologically driven world has worked for more or less people, therefore the encouragement for others to join in.
If you are a webmaster on the glance out for a list on how to class cash, you might inquired to investigation at referral programs. Referral programs award the percentages drawn up for the sales that must be uploaded on the web page.
We strongly imply Google AdSense. The key in multi-level advertisement is that everytime the saying is googled, the hit amounts to a dollar rate. This is the accurate fixation and the site owner. But if you are website owner who uploaded an commercial on his neighborhood, every occasion a sightseer delight in your spot clicks on the link that is uploaded on your area, you will also earn a few proceeds as it is such as you referred themselves to that page.
Then there is additionally the task wherein you will get money competently by delicately responding surveys. The delightful mania as regards to this approach is that you can essentially earn change in your additional episode. It will delicately stock ten minutes, at times even five, and you get paid for that.
These schemes sound too accepted to be true. Lucks are they may be. We counsel those who may possibly akin to to try these out to be entirely wary beforehand they bounce into the bandwagon. A few employers, knowing that because it is a work at homestead scenario at first more or less multi-level advertisement are hold their workers for granted and dont pay on period. Occasionally they still let one another do spare than whatsoever they knowledge sure on. The employee is then on the losing end since he realizes so a great deal of for something so little.
Variety cash without charge may seem to be too diabolical but there are these recipes and guidelines that variety it closer to anything is really out there. We all solicit something free, hell, from time to time there are. Equivalent to those liberal clinics or absolved stamps and the reminiscent of. But this is principally because of charity.
Plus regards to making money free, it is a consummate new ball exercise. To everyones terror, there is furthermore no tree out there which may possibly be set up and then cultivated for everyone to choose charges from.
Although lets say there is such a tree, accidents are everybody will carry on running back and picking the costs unless that tree will know-how no added fruit to suffer. In the end, the instruction of something so without charge may not be free of charge beyond all since it will come to a halt eventually.
Brand change complimentary, so anything do you wonder of that statement Is it a myth or a realism
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