Tuesday, October 21, 2008
25 More Crisis Management Lessons Learned
In my newsletter, in October 2005, I published "25 Crisis Management Lessons learned," http://www.bernsteincrisismanagement.com/nl/crisismgr051015.html, based on my consulting assignments of the preceding year. You may wish to review those first, since most, if not all of them are still valid. I had thoughts of repeating this the following year, but somehow time got away from me and WHOOPS, its 2008
But what the heck. There may well have been a few lessons learned since then, so Im pleased to bring you this updated compilation of my beliefs. As as well as my prior article, these are not in any accurate make a request, but if the shoe accommodates...
1. We have perhaps not noticed the end of nutrition and brand-relevant difficulties originating in the Peoples Republic of China. Any organization plus pertinent connections to the PRC should factor this into their tragedy preparedness.
2. The Information superhighway continues to brand it lighter to read about, listen to and behold skeletons in your closet. Corollary lesson: Conduct your business as if all you keep in touch, say and do may possibly be recorded and youll steer clear of a lot of problems P.S. There will be 300 million multimedia-felt mobile phones movable phones shipped in 2008.
3. Intra-organizational infighting is one of the leading causes of troubles and plays a biggest role in exacerbating snags that may differently tolerate persevered tiny.
4. No written affirm can transmit calamity-related messages as anyhow as movie contact.
5. If youre a technophobic CEO, get the heck out of the way and let your techno-knowledge group of workers and/or consultants recommend you on the prudent ways to use technology for misfortune admin purposes.
6. The More adept Problem Bureau at slightest in the Mutually States can be a royal restlessness in the ass to deal and since of its institutionalized bias and bad habit of offering admonition out of framework. Unfortunately its most likely as well cost your reputation management era to be entirely prone to BBB complaints and to be a member as at any rate. BBB complaints are forever noted by your critics and its a entirely all-purpose place for buyers deciding whether to do affair along furthermore you.
7. Push aside a devoted surf the net critic and hell carry more of the top Google rankings below your favorite find tongue.
8. The Some humdrum evaluate or jury is unpredictable. Ceaselessly concoct for multiple probable outcomes in litigation-related disaster admin.
9. Every organization in the globe requires a blog.
10. Varying make a copy less than while per week on a blog produced as a intrinsic communications motorcar versus strictly for seo purposes is such as riding a horse in the hub of the German Autobahn - everyones surging to go by you by or run you trailing. If you dont realize whatever "SEO" means, see lesson 5, above.
11. Too a few corporations employ in Hunt Engine Obfuscation as an alternative of Hunt Engine Optimization, enhancing their vulnerability to dilemma.
12. Policies innate to fending off and/or minimizing the wreck savours snags MUST be accompanied by initial and refresher drills or they are not worthy. Corollary moral: almost about every functional zone of an agency has or should understanding such policies.
13. Each time there are imperative cultural disparity between the unknown owners of a firm and the natives of the nation in which theyre doing business, those owners must be keen to put off misfortune communications plan and decisions to those who advantageous realize the cultures in which they are communicating.
14. If an organizational chief make a commitment to his/her stakeholders, he/she should class agreed that all and sundry in his/her agency a is aware of the vow and b pulls off not anything to violate it, or the comprehensive organizations credibility can suffer large and enormously avoidable damage.
15. Few corporations meet up with cell phone techniques or website servers knowledgeable of coping with the dramatic increase in business that would ending take pleasure in a catastrophe. And a couple of of those who chew over they do havent verified their means by the use of simulation maneuvers.
16. If I emptied 10 trashcans in the executive chamber and some variegated sequences of more enterprises at the end of a workday, I might dig up concentration that may well compromise the reputation and/or financial at any rate-human being and/or sentry of those organizations.
17. If you are possible to crave assured classifications of merchandises or services as a result of the sorts of crises Some general to an organization such as yours e.g., backup generators, submit to laboratories, the epoch to ascertain relationships plus type/provision providers is now, not less than the gun of a calamity. Corollary example: all through times of comprehensive difficulties, such as a whole mishap, bid for guaranteed classifications of merchandises/services is higher than the find; "favorite clients" shift to the front of the row, very last-little customers may not be served at all.
18. Its a mistake to let crisis feedback depend on the leadership acquirements of any single personality, no area how talented and charismatic he/she could be. Catastrophe advice should be based on advocate preparations that elicit a algorithm for effective feedback which behave also when personality lineup members are unavailable at the epoch the tragedy occurs.
19. PR representatives for any bureau hunger to be awfully universal not delicately also traditional media, but and leading bloggers covering their industry. In times of calamity, leading bloggers can turn into spare indispensable than traditional media, as they are added creative, extra fixed on a distinctiveness over the prolonged-term, and spare ceaselessly quoted by different bloggers.
20. Not all IT departments or consultants are made come close. One or two of themselves chew over they realize all the ways in which the notice on their techniques can be compromised. A few of themselves are false.
21. Far too a few organizations have no contingency time table at all for whatsoever to do if - today - they mortally or for one or two prolonged season dropped get admission to to their core workplace or a chief provision due to a misfortune of any generous e.g., fire, torrents, earthquake, tornado, hurricane.
22. There are somewhat few enterprises that go through functional accident comment plans - functional meaning that they comprises all minutiae of whatsoever to do in the activity of a man-proposed or natural misfortune and that practice has accompanied the plans, to coupled with practice and/or drills.
23. A few predicaments, indulge in reputational threats to threats of violence, labor under been foreshadowed by messages on traditional web pages, blogs or social media places, but more companies dissatisfy to until the end of time visual display unit these online locales. Those hunting to damage citizenry or an organization go through the transportable capacity to delicately memoir the written statements, audio, and flick and work it on the Cyber web exceptionally shortly - or still live.
24. Quite a few companies pass through a tactic of not granting their top leaders to fly mutually, yet they are really at more wager introducing joined, which they do all the era.
25. When some corporations go to serious length to protect the watch of diary stored on their servers, the equivalent enterprises ordinarily let executives and others to pass through notebook computers on which they stored sensitive hint. Those notebook computers, which are admitted to civic spots and really liable to theft, are hardly ever backed up by what more than a password, which is cleanly bypassed. There are a few articles with reference to notebook security close by browse cyberspace, such as the one at: http://tinyurl.com/hrfsw.
I most likely would have called this list "Instruction that Too A number of Companies As well Havent and Wont Grasp Soon," but now you can attempt to ensure that your agency wont become a negative case earlier period for others.
Almost about the Discoverer
But what the heck. There may well have been a few lessons learned since then, so Im pleased to bring you this updated compilation of my beliefs. As as well as my prior article, these are not in any accurate make a request, but if the shoe accommodates...
1. We have perhaps not noticed the end of nutrition and brand-relevant difficulties originating in the Peoples Republic of China. Any organization plus pertinent connections to the PRC should factor this into their tragedy preparedness.
2. The Information superhighway continues to brand it lighter to read about, listen to and behold skeletons in your closet. Corollary lesson: Conduct your business as if all you keep in touch, say and do may possibly be recorded and youll steer clear of a lot of problems P.S. There will be 300 million multimedia-felt mobile phones movable phones shipped in 2008.
3. Intra-organizational infighting is one of the leading causes of troubles and plays a biggest role in exacerbating snags that may differently tolerate persevered tiny.
4. No written affirm can transmit calamity-related messages as anyhow as movie contact.
5. If youre a technophobic CEO, get the heck out of the way and let your techno-knowledge group of workers and/or consultants recommend you on the prudent ways to use technology for misfortune admin purposes.
6. The More adept Problem Bureau at slightest in the Mutually States can be a royal restlessness in the ass to deal and since of its institutionalized bias and bad habit of offering admonition out of framework. Unfortunately its most likely as well cost your reputation management era to be entirely prone to BBB complaints and to be a member as at any rate. BBB complaints are forever noted by your critics and its a entirely all-purpose place for buyers deciding whether to do affair along furthermore you.
7. Push aside a devoted surf the net critic and hell carry more of the top Google rankings below your favorite find tongue.
8. The Some humdrum evaluate or jury is unpredictable. Ceaselessly concoct for multiple probable outcomes in litigation-related disaster admin.
9. Every organization in the globe requires a blog.
10. Varying make a copy less than while per week on a blog produced as a intrinsic communications motorcar versus strictly for seo purposes is such as riding a horse in the hub of the German Autobahn - everyones surging to go by you by or run you trailing. If you dont realize whatever "SEO" means, see lesson 5, above.
11. Too a few corporations employ in Hunt Engine Obfuscation as an alternative of Hunt Engine Optimization, enhancing their vulnerability to dilemma.
12. Policies innate to fending off and/or minimizing the wreck savours snags MUST be accompanied by initial and refresher drills or they are not worthy. Corollary moral: almost about every functional zone of an agency has or should understanding such policies.
13. Each time there are imperative cultural disparity between the unknown owners of a firm and the natives of the nation in which theyre doing business, those owners must be keen to put off misfortune communications plan and decisions to those who advantageous realize the cultures in which they are communicating.
14. If an organizational chief make a commitment to his/her stakeholders, he/she should class agreed that all and sundry in his/her agency a is aware of the vow and b pulls off not anything to violate it, or the comprehensive organizations credibility can suffer large and enormously avoidable damage.
15. Few corporations meet up with cell phone techniques or website servers knowledgeable of coping with the dramatic increase in business that would ending take pleasure in a catastrophe. And a couple of of those who chew over they do havent verified their means by the use of simulation maneuvers.
16. If I emptied 10 trashcans in the executive chamber and some variegated sequences of more enterprises at the end of a workday, I might dig up concentration that may well compromise the reputation and/or financial at any rate-human being and/or sentry of those organizations.
17. If you are possible to crave assured classifications of merchandises or services as a result of the sorts of crises Some general to an organization such as yours e.g., backup generators, submit to laboratories, the epoch to ascertain relationships plus type/provision providers is now, not less than the gun of a calamity. Corollary example: all through times of comprehensive difficulties, such as a whole mishap, bid for guaranteed classifications of merchandises/services is higher than the find; "favorite clients" shift to the front of the row, very last-little customers may not be served at all.
18. Its a mistake to let crisis feedback depend on the leadership acquirements of any single personality, no area how talented and charismatic he/she could be. Catastrophe advice should be based on advocate preparations that elicit a algorithm for effective feedback which behave also when personality lineup members are unavailable at the epoch the tragedy occurs.
19. PR representatives for any bureau hunger to be awfully universal not delicately also traditional media, but and leading bloggers covering their industry. In times of calamity, leading bloggers can turn into spare indispensable than traditional media, as they are added creative, extra fixed on a distinctiveness over the prolonged-term, and spare ceaselessly quoted by different bloggers.
20. Not all IT departments or consultants are made come close. One or two of themselves chew over they realize all the ways in which the notice on their techniques can be compromised. A few of themselves are false.
21. Far too a few organizations have no contingency time table at all for whatsoever to do if - today - they mortally or for one or two prolonged season dropped get admission to to their core workplace or a chief provision due to a misfortune of any generous e.g., fire, torrents, earthquake, tornado, hurricane.
22. There are somewhat few enterprises that go through functional accident comment plans - functional meaning that they comprises all minutiae of whatsoever to do in the activity of a man-proposed or natural misfortune and that practice has accompanied the plans, to coupled with practice and/or drills.
23. A few predicaments, indulge in reputational threats to threats of violence, labor under been foreshadowed by messages on traditional web pages, blogs or social media places, but more companies dissatisfy to until the end of time visual display unit these online locales. Those hunting to damage citizenry or an organization go through the transportable capacity to delicately memoir the written statements, audio, and flick and work it on the Cyber web exceptionally shortly - or still live.
24. Quite a few companies pass through a tactic of not granting their top leaders to fly mutually, yet they are really at more wager introducing joined, which they do all the era.
25. When some corporations go to serious length to protect the watch of diary stored on their servers, the equivalent enterprises ordinarily let executives and others to pass through notebook computers on which they stored sensitive hint. Those notebook computers, which are admitted to civic spots and really liable to theft, are hardly ever backed up by what more than a password, which is cleanly bypassed. There are a few articles with reference to notebook security close by browse cyberspace, such as the one at: http://tinyurl.com/hrfsw.
I most likely would have called this list "Instruction that Too A number of Companies As well Havent and Wont Grasp Soon," but now you can attempt to ensure that your agency wont become a negative case earlier period for others.
Almost about the Discoverer
Jonathan Bernstein is president of Bernstein Disaster Government, Inc. BCM,
Relaited Links:
- Business Succession is the ONLY Success for Successful Businesses
- Free Money Making: A Myth or a Reality
- An Overview Of A Property Managers Roles And Responsibilities
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# posted by David @ 4:51 AM 
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