Business On Moon

I decided to have some case studies where you could see what other companies are doing right on the internet.It is always a good business strategy to pay attention to what other companies are doing and the reasons they succeed even when these companies don't belong to the same industry we do.Many times, we get the best ideas from companies that are in industries not related to ours.

This time, we are going to look at a company called E-bags.

This company has been in business for eight years and shows a 30% annual growth.

This company sells bags online.Bags and purses are the kind of products we like to touch and feel before we buy, right?We put our things inside the bags, and you don't trust your things to anything, right?So this brings a challenge to a company that sells bags online.

Let's see what they do to overcome this.

If you are close to your computer, go to ebags[dot]com.

I'll wait.Ready?

Well, you see they have a clean design with lots of pictures, which is nice.

Ebags use a lot of videos about their products too.

When you find a bag that you like and click on "see this item" you'll have the option of looking at pictures that show the item in different positions, from the inside of the bag, even how the item looks in a mannequin and the item in different colors.

Now here is where they start to do things better than the others.Here is where they start to engage their customers and ask them to share what they like.

Below each item they give you several options to share what you found.This is not just a tell-a-friend script, they give you the option to bookmark in different places.They allow people to share their products however they want to.

They show other products we might like, the same way Amazon does, but here is where they excel: They have customer ratings showing the probability of people buying the same item again, and they have the reviews showing people's opinion about the product with their travel habits, gender and occupation.If a product has a 90% rate given by customers, it gets the Best of the Best seal.

The company found a way to turn customers into a powerful asset.With their ratings and reviews they bring a feeling of trust and security to prospective buyers that are used to touch items before they buy.

Ebags didn't try to build a community for luggage buyers because they knew no one would be interested in sharing their excitement about bags.But they found a way to energize their customers by allowing them to give feedback and to influence other people.

If you sell products, consider allowing people to leave ratings and reviews, because they will generate more purchases.

You can see on their site that some reviews are negative and that is fine.First negative reviews show that the company is transparent and you need to agree that a company with only positive reviews wouldn't sound real, and, they make the positive ones sound more believable.You will also notice that 80% of reviews tend to be positive.

Negative reviews are a source of information on how to improve products.

By having reviews on the site, the company also acquires more leverage with suppliers because they are able to tell them not only what is selling but also what people think about the products.When a problem with one specific item is spotted, the company can take action and contact the supplier to make changes and can then show their customers that they care and that they had the problem fixed.

This is very powerful and something you should consider in your own business.

Nashlah Boyayan ia a marketing advisor with BuzzBooster.

She specializes in social media marketing.Get a FREE e-book on online promotion at: http://www.buzzbooster.com

Relaited Links:

• Car Insurance At A Glance
• Business Slogans - Use To Boost Your Brand
• Business Branding & The Importance Of Colour

Labels: business small isp, marketing tactic, shareholders meetings, wholesale mattresses

# posted by David @ 5:15 PM