Business On Moon

The real issue is that it doesn't matter how your software is technologically advanced, how many great features it offers and how much it's more usable compared to competitors. Those are necessary conditions, even though if alone they will let you be far away from your software spreading (that is its success).

OK! Everything's fine as far as this stage, or rather bad...

How to launch new software items (maybe with fee!) among a lot of tools, many of them for free, available via web downloading and periodically updated.

Three tricks that must be used as boosts to find the right asset to launch your great software solution:

LAUNCHING SW LIKE a WEB-BASED tool

Forget about launching a SW for desktop, with no ASP (application service provider) version, you should better think about a web tool and then (if it's necessary) to a desktop version. It will straight allow you to be compatible with all software (Win, Mac, Linux... etc.).

There won't be any kind of sw to download, any installation to do, but it will allow you to monitor closely your tool employment by its first users, through a simple statistics sw (such as google analytics) getting a lot of suggestions about how and where to improve.

Moreover almost all (Google, Adobe...etc) are going to crank out systems able to remove the last barrier in order to use just systems completely online: access with no connection...

LAUNCHING SW LIKE a SIMPLE tool

The sw launching is not the end of its development process, but it's just the beginning!
Try to launch your product just with its basic features, the core of your idea to be clear, nothing else... it would be easier to understand its critical factor of success.

You will decide the rest together with its first users, by watching and interacting with them... speaking of first users, don't forget that you are part of them, if you don't use it and you don't think it's necessary and convenient, start to worry about it!

LAUNCHING SW LIKE an ADD-ON tool

The problem is always the same: reaching the critical mass. No customers, no breaks even, no investments for the up-dates.

Ok! Here's a trick: try to integrate yourself IMMEDIATELY with popular tools (www.salesforce.com, www.37signals.com, etc...), they have always API libraries available for the interface, and they are absolutely interested in giving you visibility if you support them (because they can extend their solutions to new functionalities), but they have above all thousands customers looking forward originality.

Some examples:

- as examples of access with no connection give a glance to Google Calendar with off-line access or to the new Adobe Air platform.

- A couple of weeks ago I meant to buy a new cardio-GPS for my running training and I chose the Garmin Forerunner 405,not just for its characteristics, but above all because it was compatible with MAC (I use just Apple!) thanks to the fantastic Garmin Connect sw web-based.

- I tested and sometimes purchased a lot of new tools as ADD-ON to
items I was already using. It has been straight the Apple strategy with
iTunes Apps Store that I cannot help quoting it.

About the Author

Simone Lovati

Marketing consultant, Managing director and co-foundator of ADVBOUCLE & PARTNERS Marketing consultants

You have full permission to reprint this article provided this box is kept unchanged.

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The Reputation Institute conducts business reputation research, has identified five key principle elements of a business reputation.This article is designed to provide you with these elements and how they affect a Phoenix auction business.Specifics may vary from auction to auction; however, the following information includes helpful and important guidelines from which everyone can benefit.

Distinctiveness - Does your company stand out from your competitors?When people think of your company, do they have a clear image of your company or do they get you confused with other companies in your industry?

Focus - Is it clear to your customers what your company's goals and strengths are?Strong reputations are built when your company focuses its efforts around a central theme that it shares with its customers.

Consistency - Is your company consistent in its actions and communications?Does your company send mixed messages or have occasions where words do not match deeds?Reputation applies to every part of your company and therefore, everybody in your company has to assist in building that reputation.All employees need to understand the company's values and live them.It is not enough to teach individual behaviors but also teach the underlying values.

Identity - What is your company's emotional appeal to its customers?Identity is the positive or negative emotional appeal that your company has for its customers.It is the sum of their emotional experiences with your company.Do they have good memories, bad memories, or indifferent memories of your company?Do they remember your employees as helpful and friendly or cold and aloof?Do they trust your clerks and cashiers or do they double-check every lot and carefully count all change?

Transparency - Do your customers believe that, when it comes to your company, what they see is what they get?Or does your company openly share information and engage in dialogue with customers?Do customers take your company's actions at face value or are they always looking for ulterior motives?Does every customer experience the same company or does your company show a different face for each customer?

Not only is reputation of individual Phoenix auction businesses critical but also the reputation of the auction industry as a whole.Most auctioneers are very concerned with their business reputations because the auctioneer's name or their family's name is highly associated with their auction businesses.But the cumulative reputation of all auction companies is what creates the reputation of our industry.And in the same way that an individual company's reputation is hard to earn and easy to lose, so is the auction industry's reputation.

Why is the reputation of the auction industry as a whole so critical to the success of our industry?Unlike most industries, there are many alternatives to the services provided by auctioneers.There are many different ways to sell or purchase merchandise that don't involve hiring an auctioneer.You can hold a yard sale, consign it, open a retail storefront, have a going out of business sale, sell it outright or donate it to charity.If people are hesitant to use auctioneers or, worse, do not trust them, they will take their business elsewhere.

I think the reasons why the Phoenix auction industry and auctioneers should be highly concerned with their reputations were well summed up by Alan Greenspan during a commencement speech at Harvard University in June, 2000."In today's world, where ideas are increasingly displacing the physical in the production of economic value, competition for reputation becomes a significant driving force" manufactured goods often can be evaluated before the completion of a transaction.Service providers, on the other hand can only offer their reputations."

About the Author

Deb Weidenhamer is President of Auction Systems, the Southwest's most active auction and appraisal company.

Visit us online at Auction Systems, or call 800-801-8880 for more information.

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Direct sales offers great work at home opportunities that allow flexibility.Many people love meeting new people and booking home parties to present their goods but what happens when the bookings dry up?How much begging and pleading can you do for that one party without sounding desperate?

Learning some tips about network marketing can actually help you attract more people to book parties or order merchandise.If you get really good at it and really sell your business opportunity you will also have good luck growing your downline, or team members.Network marketing is not difficult but those with outgoing personalities will have more success.

Network marketing is simply talking, or networking, with other people in your target market and encouraging them to either buy products or become a part of the company.The great thing about creating a downline is the ability for each salesperson to build their own individual sales down line.You can be reaching hundreds of people a day in no time flat though all these different connections and earning money on each purchase.

Before you dismiss the method, let's remember that some of the most successful businesses today are in fact network marketing based.If you have any doubt look at the sales figures for companies like Mary Kay and Avon.Both of these are poster children for network marketing in this country.

These of course are the cream of the crop; however, there is no reason why you cannot experience the same level of success with your chosen direct sales company.The key is to not re-invent the wheel; when something works why would you want to fix it?That said; let's look at how these two companies work.

Both of them supply their representatives with sales tools.Mary Kay sells their reps an affordable product sample kit while Avon provides theirs with catalogues, and generally, the first few are free.You can use either method or a combination of both to get something in your clients' hands that attractively highlight your product.

The next major key and perhaps the more difficult one is to find passionate people to spread the word about your product.Your compensation plan will go far in this aspect but it will not be enough.Your sales team will need a product that they can get behind; when someone believes in what they are selling they can overcome many objections, and their enthusiasm can be contagious.

Communication with your team is paramount to your success.Use these times to raise flagging spirits, come up with new marketing ideas and to build relationships.A close personal connection between team members will result in better productivity, which in turn means more sales.

Design a fair and equitable compensation plan.While this is not the main reason people will stay with you it is still an important aspect.Your team will be loyal because of things like job satisfaction, pride in the product and a feeling of unity.

Nevertheless, these feelings will quickly cool if they cannot make a decent amount of money.Hold contests and reward extraordinary effort promptly.Your down line is the lifeblood of your network marketing business.

Finally make it fun, keep your goals in front of the team at all times but do not make it drudgery.Many people will join your team on a part time basis then increase their efforts because of monetary compensation and enjoyment.Who doesn't want to make a living and have a fun time doing it?

About the Author

Chris Simpson is dedicated to helping people find honest and legitimate work at home ideas and home based business opportunities.

Find legitimate work online today by visiting: www.HomeNetPro.com

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Firefox, the open-source web browser from the non-profit Mozilla corporation, continues to make headlines with its ever-increasing market share versus Microsofts Internet Explorer MSIE.

Most of Firebirds advantages are MSIEs disadvantages, and vice-versa. This article will look at some of the advantages and disadvantages of Firefox in relation to MSIE.

Advantages

Security

Security is often cited as the primary reason for users switching from MSIE to Firefox. Security is of utmost importance for software that interacts with remote computers, in an era of high security risk activities such as online banking.

Firefox has fewer security holes and a tighter schedule of disclosing them. The enhanced security in Firefox is due to a multitude of factors the systems inclusion of more source code reviewers and a better bug reporting system and exclusion of VBScript/ActiveX, often the source of vulnerabilities.

Meanwhile, Microsoft has been clamoring for years to try to clamp down on the MSIE security holes. It acquired an anti-spyware product, which it released under the banner of Microsoft AntiSpyware. It also promises its new Windows Vista platform will be more secure. However, Microsofts track record to date has done little to boost the confidence of todays user.

Standards compliance

Firefox has vaulted prior to of MSIE also developed assist for normal web protocols, such as its better stylesheet compatibility.

Given that MSIE had a leading marketshare, the bureau had less thought in conforming to web standards, and as a replacement fixed on proprietary protocols, along furthermore the objective of putting forward their promote position. That is, the focus of Microsoft was to try to convert as a great deal of of its userbase to writing web content and web applications that solicited a proprietary MSIE-advent, so that behind the road, users may be less able to amendment off a Microsoft dais.

As a end product, Microsoft overlooked for days to intensify aid for prime open standards. For case in point, transparent PNG graphics did not book all the way by way of to MSIE version 6.

Multiple functioning algorithm platforms

Firefox is close by for users who functions Windows Windows 98 via to Windows XP, Mac OS X, all the leading versions of Linux, as at any rate as a handful smaller-used acting manners. In comparison, Microsoft has decreased job for Mac, and variant non-Windows means. Further, Microsoft has ceased new scheme also on their own versions of Windows, making the new MSIE cleanly within reach to users who skill a license for Windows XP.

Firefox as well has a akin user interface amid the a lot of functioning platforms. For deployments that understanding a mix of performing platforms such as Linux for the techs, Macs for the graphic designers, and Windows for the accounts strong point, flowing to Firefox for all and sundry thence brings technical support charges trailing.
Age-saving Mozilla Firefox browser innovations

Information superhighway communication and interaction is a innate component for certain existing businesses. Effective use of web Netscape browser episode translates to increased profits, so innovations to abet recruits do their household tasks quicker are welcomed.

Firefox leads MSIE in this watch, in addition to out-of-the-box features such as integrated google hunt in the toolbar, placing the capture-indoors-page box at the bottom of the Opera browser window so as not to secluded the pen, and so on.

Disadvantages

Retraining

Any converted of software incurs a retraining price. Excluding, a converted cherish MSIE to Firefox necessitate competently a calm aggregate of retraining.

The converted savours MSIE to Firefox is manufactured to be easy, along furthermore proper import of bookmarks and esoteric settings.
Safari browser interfaces are becoming normal, so evaluating how to get up and going is not generally a interest. There are a few only insignificant adjustments. For example, "Web Files" in MSIE is called "Cache" in Firefox. One can use a downloaded MSIE topic so that the Firefox user interface also extra precisely resembles that of MSIE.

Fractional migration

In a interest in addition to Windows computers, if the switched over from MSIE to Firefox is incomplete, it can value additional to give technical support for both browsers. This dispute can easily demands to shops whose Windows computers are all Windows XP. Given that the new MSIE is cleanly within sight for Windows XP, if there are a lot of Windows versions such as Windows NT or 2000, then the technical abet team before now necessitate to support many sets of MSIE browsers.

One more affection, although, is that yet an halfway switched over savours MSIE to Firefox may conclusion in less technical abet, given that the Firefox users might be less potential to desire aid along furthermore fixing their mechanical device after an MSIE-germane picket breach.


With reference to the Inventor

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