Friday, March 6, 2009
How can buyer or seller benefit from a business to business marketplace and Small businesses advertising?
For those business people that have a small business and are looking for some creative ideas to advertise without having to spend a lot, I'll outline a short list for you.Your business card is one of the most important small business advertising mediums that you can use.Invest in some really good color business cards that can be purchased online for less than you can normally buy them locally.Your business card ends up in many places and it makes a big impression in small places.
Invest in small business advertising.You can advertise your small business in restaurant menus at a very low cost.Restaurant menu advertising is one of the best methods that a small business can use to get cost effective advertising.Invest in hotel directory advertising.This is a low cost, effective way to get your business known to new people in the area.This is a way a small business can save money on advertising and still get great local exposure.
The great thing about online advertising is that it only requires small amount of investment to get it started.Unlike advertising in the real world, online advertising is cheaper, globally available with a 24-hour coverage.
There are free ways to promote your small business on the Internet.In fact, many online businessmen are convinced that free advertising could generate organic traffic that ensures better ranking in search engines.One way to small business advertising is by posting articles in online business magazines.By providing useful and informative articles, you will be able to get your reader's attention and encourage them to click on your website link.
Another way to promote your small online business is by bloging.You can join blogs that has a theme similar to the products or services you are selling.For example if you are selling gym equipments or exercise machines, you might want to join a blog that focuses on health and fitness.You will be able to post your own article and recommend them to buy exercise equipments from you.
You can send a newsletter to your potential customers by emails.When your clients subscribe to your newsletter then you will be able to send them emails concerning product or service updates in regular basis.It is important to update your newsletter regularly.Add some articles on your newsletters to educate your potential customers about your products or services to give them a reason to buy your products or services.
Small business advertising has no such guarantees however.It’s not like buying a refrigerator that is guaranteed to keep the milk and eggs cold.$1000 of advertising might bring $8000 of profit or it might bring in zero.So what should a small businessman do when has a limited budget?
Buyers and sellers get in touch when come to a common online place for further business deals, this point of contact is known as business to business marketplace.This online platform allow a lot of participants, buyers or consumers and sellers or business service providers come together as a community.Carry out various business transactions of posting a particular product, placing an order for it, comparing products and services, writing a product review and the actual selling itself.
The cost of processing a purchase order online can be reduced significantly.Inventory cost can be brought down drastically.It offers a greater forecasting ability and a clearer visibility thus reducing the inventory carrying costs.With supply chain also streamlined, the overhead costs will be reduced.An automated customer support process can easily reduce the sale and support cost.
The main purpose of social networking is meeting other people, by the development and utilization of an online community website.This kind of websites usually start with a network friendship.There are actually lots of social networking in the internet nowadays such as friendster, Myspace and so on.
Indeed, social networking is popular but of course it takes some time before it is adapted by people.But nowadays, there is business to business social networking.And there are actually some advantages of business to business marketplace.
About the Author
"http://www. dotradeeasy.com">Business to business marketplace
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Labels: business strategy, distribution channel, filipino entrepreneurs, finance stock prices
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